History

We are the oldest and most trusted brand in the Canadian diamond business. We have been providing Canadian diamonds since 1998 before any other existing diamond supplier. We are the first company to market using the CanadaMark certificate of origin and are the first Canadian company to be certified by the Responsible Jewellery Council.

Our umbrella company has been in the diamond business since 1978. We were the first company in Canada to adopt G.I.A grading standards and invoice according to these standards when other companies sold using terminology that was not understandable to the buying public. The Hallmark of Quality has graded consistently to this original standard even though we believe current G.I.A standards are not as strict.

We work with the most sophisticated equipment available and we train our gemologists to work to a more stringent standard than current G.I.A. standards. An example of our grading is… there are many variations within one G.I.A. grade and the bottom of the grading scale or weaker diamonds are found within the parameters of a particular grade. We train our gemologists to grade with the idea that if they personally would be unhappy buying a particular diamond at a designated grade then that grade must be wrong. Current G.I.A standards allow for good SI1’s and bad SI1’s; in our opinion, a bad SI1 is an SI2.

We are specialists in the Canadian diamond business… not only supplying better grading but also only supplying top cut diamonds with extremely white colours (mainly D/E/F). We believe that cut and colour are the most important of the 4 C’s of diamond grading; because these elements can be seen without magnification. Our Canadian diamonds are entirely eye clean meaning SI2 and better. We are diamond specialists and take great pleasure in supplying only the best. We get personally involved in grading our diamonds and only sell what we would to buy for ourselves.

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