Diamond Marketing

We all know that the Internet has had a tremendous effect on the way diamonds are marketed. Although retailers are worried about companies that promote diamonds as a secure and safe purchase over the internet; internet diamond sites are only the tip of the iceberg. The ultimate ambition of the big diamond players is to eliminate diamond marketing from retailers, wholesalers and even internet marketers like Blue Nile. The goal is to market directly from cutter to end user. The means of accomplishing this goal is diamond investment funds. Sir Richard Branson was part of the launch of the most...

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Synthetic Diamonds

Industry is all abuzz over the synthetic diamonds submitted to the IGI for certification. Hundreds of man- made diamonds were sold as natural to a diamond dealer, who subsequently took them to IGI for certification. Reports say the diamonds were grown and cut to defraud and the dealer in question could not distinguish them from natural. IGI, De Beers, The World Diamond Federation and the Diamond Bourses have all warned industry of the possibility of parcels already salted with these goods. Conspiracy theories are out there which present the theory that laboratories have a lot to gain by...

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What is a Conflict Diamond?

Now onto the proposed expanded definition of a conflict diamond. A conflict diamond is now one that is sold and the profit is used to finance wars. The proposed addition to this definition includes the words “diamond related violence in rough diamond producing and trading areas.” This added statement covers not only diamonds used to finance wars but also loosely covers human rights violations. The expanded definition was proposed by the new Kimberley Process Chair. The World Diamond Council has expressed support for discussing this suggestion. Now, should we expect quick progress from...

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How We Buy & How We Grade

I’d like you to know more about the Hallmark of Quality. To understand how we buy and see how we grade. First and foremost every single diamond that we sell has been graded at least 5 times. It is understood that the accepted grading standard is the GIA standard. We select from large quantities of GIA certified diamonds and reject 19 out of 20 GIA certified diamonds. I want to make this clear, the diamonds that we reject come with GIA certificates and the diamonds that we select come with a GIA certificates. We chose the cream of the GIA. The Hallmark of Quality simply sells a better...

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What Makes Our Grading Different?

All diamonds sold by Hallmark of Quality are graded in house; we do not use outside laboratories. The purveyors of the Hallmark of Quality have maintained a consistent recognizable standard of grading for 32 years. There has been much talk about international laboratories changing standards. The Hallmark of Quality is aware that international certificates have changed the severity of their grading standards. A Gemologist may be trained by the foremost laboratory in America to a standard that is higher than that institute uses for its own certificates. There are good certificates and bad...

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